{"id":182,"date":"2012-11-28T20:18:33","date_gmt":"2012-11-28T20:18:33","guid":{"rendered":"http:\/\/culinaryvisions.org\/trends-new\/?p=182"},"modified":"2019-02-03T16:00:51","modified_gmt":"2019-02-03T16:00:51","slug":"sial-the-global-food-marketplace","status":"publish","type":"post","link":"https:\/\/culinaryvisions.org\/trends\/sial-the-global-food-marketplace\/","title":{"rendered":"SIAL \u2013 The Global Food Marketplace"},"content":{"rendered":"

SIAL is a global food show and its focus is on innovation in the food and beverage businesses.\u00a0 It covers all sectors of the food industry in eight expansive pavilions where the exposition center just outside of Paris transforms into a virtual city of innovation.\u00a0 Industry professionals come to this show to study and anticipate innovation, to interpret the trends into business strategies, and initiate platforms for new production and new market development.<\/p>\n

 <\/p>\n

Overview of Global Food Business<\/h3>\n

Euromonitor International reports measured growth in all sectors of the food business worldwide.\u00a0 The top six product categories represent more than two-thirds of the market and record good performance.\u00a0 In particular, processed products showed 7.2% growth between 2010 and 2011.\u00a0 Although global foodservice is faced with the same challenges the U.S. market faces, it has recorded growth of 4.2%.<\/p>\n

<\/h1>\n\n\n\n\n\n\n\n\n\n
\n

Top World Food Categories<\/h3>\n<\/td>\n

\n

Share of Sales<\/h3>\n<\/td>\n

\n

2011\/2010 Growth<\/h3>\n<\/td>\n<\/tr>\n

\n

Bakery, Pastry and Viennoiserie<\/h3>\n<\/td>\n

\n

20.1%<\/p>\n<\/td>\n

\n

6.7%<\/p>\n<\/td>\n<\/tr>\n

\n

Dairy Products<\/h3>\n<\/td>\n

\n

18.2%<\/p>\n<\/td>\n

\n

8.3%<\/p>\n<\/td>\n<\/tr>\n

\n

Prepared Refrigerated Products<\/h3>\n<\/td>\n

\n

9.9%<\/p>\n<\/td>\n

\n

6.1%<\/p>\n<\/td>\n<\/tr>\n

\n

Confectionery<\/h3>\n<\/td>\n

\n

8.1%<\/p>\n<\/td>\n

\n

7.4%<\/p>\n<\/td>\n<\/tr>\n

\n

Dehydrated Foods<\/h3>\n<\/td>\n

\n

6.1%<\/p>\n<\/td>\n

\n

7.2%<\/p>\n<\/td>\n<\/tr>\n

\n

Frozen Foods<\/h3>\n<\/td>\n

\n

4.9%<\/p>\n<\/td>\n

\n

5.6%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h1>\n

Some of the smaller sub-segments represent the strongest growth:\u00a0 pasta products (+9.3%), meat alternatives (+8.5%) and ice cream (+8.4%).<\/p>\n

<\/h1>\n

Global Flavor Trends<\/h3>\n

If the size of country pavilions in the five pavilions of international exhibitors is any indicator of global food trends, Turkey is the leader, with the single largest national pavilion.\u00a0 Products included a wide range of the foods that are classically associated with this country and the Mediterranean region.\u00a0 A confection shown by a Turkish company was sliced to order, (much like one would expect to receive gyro meat for a sandwich).\u00a0 This fruit and nut combination had a texture like caramel.<\/p>\n

 <\/p>\n

Spain had the second largest pavilion with a sample of Jamon Iberico found in virtually every corner of their pavilion and evidence of the global presence of this ingredient in signature menu items in leading restaurants and chains around the globe.\u00a0 Greece was also among the top ten.<\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n


<\/strong><\/p>\n

Generic Brands<\/h3>\n

Among all product categories, the single largest theme of exhibitors was generic brands with a total of 1,739 exhibitors.\u00a0 Yet there is evidence that store brands are leveling off in European countries.\u00a0 Store labels in France represent 33%, United Kingdom 43%, Spain 31% and Germany 32%.\u00a0 In countries less commercially mature like South America and Asia, store brands represent smaller shares.\u00a0 For example:\u00a0 5% Brazil, 2% Taiwan and 1% China.<\/p>\n

 <\/p>\n

The USA pavilion was the third largest at this exposition with a wide range of manufacturers from the United States, most of which were non-branded manufacturers of popular American foodservice and grocery items.\u00a0 Part of the USA pavilion was a large end aisle booth featuring Native American foods, something rarely seen at domestic trade shows.<\/p>\n

 <\/p>\n

Walking the aisles provided a visual perspective on each country\u2019s focus.\u00a0 China\u2019s exhibit focused on a wide range of ingredients for processed foods and Brazil focused on produce and super fruit to meet the growing global demand.<\/p>\n

 <\/p>\n

Innovation<\/h3>\n

The Innovation Observatory at SIAL is a focal point for attendees.\u00a0 Looking very much like a giant greenhouse, it featured over 1,000 new products.\u00a0 Display in this pavilion is not purchased; it is the result of the decisions of three separate juries:\u00a0 one dedicated to foodservice, one to mass consumption products and one to semi-processed food products and ingredients.\u00a0 Products that make it into the Innovation Observatory must demonstrate new benefits to the consumer.\u00a0 Much of the innovation includes innovative packaging that makes favorite products more convenient, more playful and more desirable to consumers.<\/p>\n

 <\/p>\n

The Global Consumer<\/h3>\n

A TNS Survey for SIAL studied consumers around the globe and characteristics they seek in food and beverage at home and away from home.\u00a0 In general, French and German consumers are most fond of a convivial atmosphere with strong percentages that believe \u201ceating well is a question of pleasure.\u201d\u00a0 American, British and Spanish consumers want to trust their food products.\u00a0 \u201cEating well means eating cheaply\u201d ranks among the top five characteristics for Chinese consumers.<\/p>\n

\u00a0<\/strong><\/p>\n

Pleasure Seeking<\/h3>\n

More than half of the food innovations presented at SIAL revolved around sophistication and the variety of sensations.\u00a0 Global consumer research presented at the show noted that consumers in France, Germany, Russia and China expressed a high level of interest in new products associated with sophistication, such as small pleasures, authenticity and terroir.<\/p>\n

 <\/p>\n

Convenience<\/h3>\n

The consumer research reported that consumers take convenience for granted and expect products to be easy to handle, time-saving and ready for their on-the-go lifestyles.<\/p>\n

Beyond Organic<\/h3>\n

Consumer research pointed to interest beyond organic, in particular a demand for naturalness.\u00a0 Consumers worldwide are looking for foods with characteristics like natural ingredients and simple preservation processes and recipes.\u00a0 Seventy percent of consumers consider labels \u201cmade from 100% natural ingredients\u201d and free-from claims to be useful.<\/p>\n

 <\/p>\n

There is a growing demand for ethical practices by manufacturers but demands are somewhat vague and yet to be clearly defined on a global basis.<\/p>\n

 <\/p>\n

Less packaging and non-waste were characteristics important to consumers in Europe, as was expected, but surprisingly also important to consumers in China.\u00a0 Less transportation because of its impact on the environment is generally in demand.<\/p>\n

 <\/p>\n

The only country in the study to evidence an appreciable consumer demand for fair trade was Germany.<\/p>\n

 <\/p>\n

One exhibitor\u2019s claim of \u201cprovenance, purity and performance\u201d hit the mark on what was relevant to buyers and consumers.<\/p>\n

 <\/p>\n

Nutritional Claims<\/h3>\n

Recent Mintel research has identified a high degree of skepticism of functional foods.\u00a0 Seventy-five percent felt products with these claims were overpriced, 63% felt claims were exaggerated and 24% said they would simply prefer to take vitamins.<\/p>\n

 <\/p>\n

New European standards related to product claims are causing many manufacturers to rethink their claims.\u00a0 Of the 44,000 product claims submitted to the European Food Safety Association (EFSA) only 222 were approved.\u00a0 The biggest losers were claims for pre and probiotics, antioxidants and weight loss.\u00a0 Labels winning approvals were those with specific vitamin and mineral ingredients proven to increase immunity.<\/p>\n

 <\/p>\n

\u201cGlobesity\u201d Epidemic<\/h3>\n

As the global obesity epidemic moves east, there is encouraging news from the U.S. that obesity rates are leveling off.\u00a0 Childhood obesity has become a global issue because international research indicates that 80% of boys and 92% of girls who are obese at 16-17 years old remain obese for the balance of their lives.\u00a0 Parents in the U.S. also tend to underestimate their children\u2019s obesity.<\/p>\n

 <\/p>\n

Some of the studies presented noted that the greater variety of foods in children\u2019s diets, the lower their risk for obesity.\u00a0 Stealth health in foods for children has become a successful global strategy.\u00a0 Stevia is becoming a preferred sweetener to reduce sugar.\u00a0 345 new products introduced in Europe used stevia as the primary sweetener and it is widely used in Latin America for kids\u2019 products.<\/p>\n

 <\/p>\n

Taste Talk Tweet<\/h3>\n

Innovative new products were at the apex of tweeter\u2019s thoughts.\u00a0 Following are examples:<\/p>\n

    \n
  • Frozen smoothie cubes made of fruit and vegetable jam, sold at retail for the consumer to add milk, juice and\/or yogurt for a convenient smoothie.<\/li>\n
  • Pasteurized vegetable soups in a steel bottle that are meant to be eaten cold and on the go.<\/li>\n
  • Wikicells \u2013 this is more of a concept than a product \u2013 a thin layer of edible food coating that can be applied to any type of product; intended to reduce or even eliminate traditional packaging.<\/li>\n
  • Spray bottles with ready to use products like saffron water (to be added just before serving proteins, vegetables, desserts and hot drinks), salt in liquid form, and chocolate mousse.<\/li>\n
  • Single serve olive oil and vinegar to be used for airlines, grocery and promotional products.<\/li>\n<\/ul>\n

     <\/p>\n

     <\/p>\n

    Implications for Food Marketers:<\/h3>\n
      \n
    • The World Table is Set with Healthful, Great Tasting Food.\u00a0 Notable ingredients include seafood, lean protein, nuts, legumes and naturally sweet confections.<\/li>\n<\/ul>\n
        \n
      • Brand Relevance around the Globe.\u00a0 Private label brands are hitting a plateau in developed western nations, making these markets prime targets to re-invent private brands or make way for power brands.<\/li>\n<\/ul>\n
          \n
        • Pleasure Seeking Consumers.\u00a0 Consumers seek balance in their lives and pleasure seeking is a significant part of the food experience \u2013 but the definition of pleasure is moving away from luxury for its own sake to more discriminating characteristics.<\/li>\n<\/ul>\n

           <\/p>\n

          Copyright Olson Communications, Inc., 2012<\/p>\n","protected":false},"excerpt":{"rendered":"

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