The subject of this 2017 study, explores the characteristics that draw consumers to make certain food venues their destinations when dining at and away from home. Over 1,000 consumers throughout the U.S. were surveyed to identify aspects of shopping in the deli that make it unique, crave-able and worth the visit (or wait). Consumers were asked about the importance of convenience, the need for unique deli options and the draw of food markets as destinations.
Read this Study to know more about:
- The type of products that attract consumers to the deli as a destination
- The reasons consumers are drawn to food markets & food halls, and how these experiences can be brought to the deli
- How consumers crave restaurant quality at the deli and how this quality standard influences supermarket choice