SIAL is the global network of trade conferences that focus on innovation, insight and inspiration for companies dedicated to the food and beverage business. The Montreal exposition is the largest food innovation trade show in North America and features exhibiting companies and educational programs for those in all sectors of the food business.
Role Reversal
Fine dining continues to become more casual while quick service continues to move toward more premium offerings.
Trend Watch
Culinary Diplomacy Highlights Trending Global Flavors – Spain was the country of honor at this show following a strong global debut at Alimentaria in Barcelona two years ago. Other Mediterranean countries with large exhibits included Morocco, Egypt and Turkey. Korea and the Philippines made a big impression. Ecuador, Peru and Brazil led the represented South American cuisines.
Cuisine Desires Driving Restaurant Choices – Traditionally the restaurant was the first decision made when dining out, yet increasingly the type of food desired is driving the choice of restaurant destination.
The Rise of Bistronomy – Limited seasonal menus in unpretentious settings are bringing in customers who are often willing to pay more for smaller portions of higher quality foods.
Gen Z Focused – Marketers who have been focused on Millennials are turning their attention to Gen Z and their omnivorous cravings.
Technology Breaking Barriers – Eliminating order counters in favor of kiosk ordering is breaking down the barrier between the customer and the kitchen, actually encouraging a closer personal connection to food preparation that builds trust.
Curated Convenience Offerings
Catering to unique local markets, items like craft sodas, micro brews and small batch artisan goods are finding a place among national brands in the new wave of premium convenience stores.
Gigantism
Enormous food halls and markets are gaining momentum around the world by feeding the consumer’s simultaneous desires for small and big – gathering together many small artisan producers in enormous venues that make them worthy of a day trip experience. A recent Culinary Visions® Panel survey noted 60% of consumers say shopping at food markets is one of their favorite types of food experiences.
Implications for US Food Marketers
Right Size World – reasonably sized portions, less waste and straight talk rather than promotion are appealing to the modern consumer.
Consumers Lead a Double Life – healthfulness is a mega trend, yet restaurant experiences are much more about enjoyment with consumers being more careful with their food choices at home.
Omnivorous Desires – interest in eating more vegetables continues to rise while pure vegetarian and vegan lifestyles remain a very small percentage of consumers.
Premium Private Brands – private brands known for premium quality and fair pricing are gaining share over low cost private label and national brands.
Taste Talk Tweet
Twitter chatter included:
- Beer and cheese pairings delight consumers
- Cannabis in food is a hot topic
- Plastic-free sampling utensils reduce waste
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