1,039 consumers were surveyed around the United States regarding their expectations, attitudes and behaviors when visiting various food markets. Consumers were asked about their perspectives on a range of markets from farmers markets to food halls. Specific aspects of the market experience that appeal to consumers are the collaborative energy, extensive variety of vendors and social experience that offers a little something for everyone.
Read this Study to know more about:
- How food markets make the connection between consumer and vendor, so that food trust is established
- The comparison between consumers’ experience with famers markets and food halls as opposed to supermarkets and delis
- The importance of food markets for multi-tasking lifestyles