This consumer study explored opportunities to create desirable and affordable meal options to make everyday experiences exceptional. Weeknight dinner is an opportunity for food marketers across all segments of the food industry, from grocers to convenience stores. Consumers were asked about their weeknight dining experience (Sunday – Thursday), their attitudes toward cooking at home and their interest in purchasing meal kits.
Read this Study to know more about:
- Consumers’ desire for easier options like meal kits to help create satisfying meals at home during the week
- How consumers define cooking, and how their need for culinary adventure is driving the development of new offerings
- The biggest obstacles consumers face when grocery shopping and preparing meals at home