OxyModern – Cultural Contradictions Driving Foodservice Trends – September 2016



Insight from a wide range of experts working in varied creative disciplines that are important to modern consumer lifestyles was used to form the basis of exploration for this year’s trend report. What emerged from this inquiry was awareness of the impact cultural contradictions have on trends. For any major trends indentified, equally powerful counter trends appeared. Following this initial exploration, over 2,000 consumers were surveyed about their dining experiences away from home.


Read this Study to know more about:

  • Consumers who crave foods that remind them of childhood but also admire sophisticated flavor combinations
  • The desire for local, sustainable food is equal to the need for cultural cuisines with unique ingredients
  • How meals are expected to be both healthy and delicious as well as restaurant fare that is luxuriously indulgent

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